Engage Mutual Assurance Case Study
Engage Mutual Assurance, a major UK insurance company was looking to develop a high profile promotional marketing campaign. This was to take the form of a Roadshow to raise awareness of their brand, products, services and promote engage’s sponsorship of the Rugby Super League in town centres, near to each of the UK engage Super League Clubs.
Leapfrog International was approached to take the concept to the next stage and activate these events.
The solution was to take the roadshow idea and create a promotional set with an interactive and enticing challenge to drive traffic to the event and encourage passers by to participate. Also, at each of the locations Rugby League players were to make personal appearances and each of the clubs were to be involved as well, therefore these elements needed to be tied in.
The key elements of the promotional roadshow set needed to include:
• High visibility of brand
• A designated activity area
• Interactive challenge
• Player appearances
• Club involvement
• Data capture
• Products exhibition stand
Taking these factors into consideration the decision was made to provide:
• Branded inflatable arena barrier (brand visibility and designated activity area)
• Sail banners (brand visibility)
• Sky Guy (enticement/to highlight activity from a distance)
• Bungee Run interactive game (the challenge)
• Stage with branded marquee (player and mascot appearances)
• Branded registration marquee (data capture)
• Space allocated within arena for club involvement
• Space allocated within arena for products exhibition stand
Once the content had been approved, Leapfrog International was able to design and manufacture all equipment components to their exact logistical and Health & Safety Requirements, i.e. the arena barrier was to be
Leapfrog International were also able to provide:
• Proposed venue site visits and bookings with councils
• Risk Assessments and Method Statements
• A staff training day (client invited)
• All ancillary items (power, cable matting, weights for securing kit)
• Storage, maintenance, cleaning and insurance of equipment
With all preparation completed the first of the events were rolled out over two summer months, fully run and managed by Leapfrog International.
"I just wanted to say thanks for everything you guys did for the Grand Final, and the Steve Prescott marathon event. It is great to have a company we can completely rely on so I just wanted to thank you for your continued hard work and professionalism" - engage Mutual Assurance
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